C3 aims to promote research on business communication. The primary areas of study and intervention are advertising, fashion, and internet communication. The Center also seeks to develop the analysis of consumer behavior and the effects of business communication messages on consumers.
The Center is based on approximately thirty years of research in these fields, in collaboration with public and private entities, both national and international. It includes training sessions for professionals and recent graduates to update their knowledge on business communication and creativity, as well as organizing cultural events, screenings, and exhibitions for the general public, based on material collected in the Center's digital archive (television advertising, print advertising, outdoor advertising, online advertising).
Headquarters: viale A. Allegri, 9 - 42121 Reggio Emilia
Office: 3.30
Responsible Faculty: Prof. Riccardo Ferretti, Prof. Giovanna Galli, Prof. Roberto Ravazzoni, Prof. Paola Vezzani, Dr. Marco Lombardi, Dr. Maurizio Mercurio
Center Director: Prof. Vanni Codeluppi
Telephone: +39 0522 523259
Email: vanni.codeluppi@unimore.it
Reception: by appointment