Bachelor's Degree in Marketing and Business Organization (MOI)

Click on the link below to view the course table. Select the academic year of your entry cohort from the drop-down menu at the top.

In the academic year 2025/2026, the degree course has open admission. To enrol, applicants must hold an upper secondary school diploma or an equivalent qualification obtained abroad, recognised as valid in accordance with current regulations.

For enrollment procedures, please refer to the relevant page on the University's website, by clicking on the link below.

In the academic year 2024/2025 the Degree Course is open access.

For enrollment procedures, please refer to the page on the University's website, linked below.

academic years 2021/2022, 2022/2023 and 2023/2024
The number of students admitted to the degree course in Marketing and Business Organisation is set annually by the Academic Senate, based on local planning and the constraints imposed by the regulations on the accreditation of venues and courses of study; the number and procedures are published in the admission notice.
Starting from the academic year 2020/2021, admission to the degree programme is based on programmed access, and in the 2021/2022 academic year the ranking will be governed by the assessment of the TOLC-E test, provided by the CISIA consortium.
At the end of the TOLC-E there is a section of 30 questions for the English language proficiency test.

academic year 2020/2021
The number of students admitted to the Degree Course in Marketing and Business Organisation is set annually by the Academic Senate, based on local planning and the constraints imposed by the regulations on the accreditation of venues and courses of study; the number and procedures are published in the admission notice.
Limited to the a.y. 2020/2021, in consideration of the national health emergency, taking into account the extension of the baccalaureate examinations until September, with a view to simplifying procedures, and in order to guarantee, based on the number of places programmed, equal access opportunities for students and to allow the formulation of a ranking before the start of teaching activities, access to the Course of Study will take into account the chronological order in which the application for admission is submitted. For further details on selection and enrolment procedures, please refer to the call for applications.

For all enrolled students, the knowledge and skills required are verified through written test sessions or laboratory tests.
The tests are carried out by means of appeals held from September to January, with multiple-choice tests whose questions focus on general culture and mathematics.

Modalities and timing of these tests are communicated on the Department website www.dce.unimore.it. In the event that the test highlights gaps in the student's initial preparation, ways of filling them are suggested. In particular, bibliographic paths specific to the areas of deficiency are suggested. Any additional training obligations are made up within the first year of the course, according to the procedures indicated by the appropriate commission.

In accordance with Ministerial Decree 270/04, the Department of Communication and Economics is required to verify that students possess an adequate level of initial preparation at the time of enrolment.

This assessment of prior knowledge is not a prerequisite for enrolment, as the degree course has open admission. However, it is legally mandatory for all undergraduate degree programmes and must therefore be completed by the student within the deadlines indicated below.

Failure to undergo the initial knowledge assessment, or receiving an unsatisfactory result, does not prevent enrolment. However, if any Additional Learning Requirements (Obblighi Formativi Aggiuntivi – OFA) are not fulfilled by the end of the first academic year, students will not be permitted to enrol in the second year of the course. Instead, they will have to re-enrol as repeating students in the first year.

For the academic year 2025/2026, the initial knowledge assessment is considered successfully completed in one of the following two cases:

• A final secondary school leaving mark of 85/100 or higher (or 51/60 for those who completed their secondary education under the former system). These students are deemed to possess adequate initial knowledge and will not be required to take any further assessment, as their school leaving mark will be recorded at the time of enrolment.
• Successful completion of the CISIA Online Test in Economics (TOLC-E) with a score of 14 or higher (excluding the English language section). The TOLC-E is administered by CISIA (the Interuniversity Consortium for Integrated Access Systems). TOLC-E results are valid regardless of whether the test was taken at a university (tolc@uni) or remotely (tolc@casa), and regardless of the institution where it was taken.

All students who do not meet either of the above criteria may still enrol, but they will be assigned an Additional Learning Requirement (OFA), which must be fulfilled by 30 September of the first academic year.

For the academic year 2024/2025, those enrolling in the Degree Course in  Marketing and Business Organization will be required to take the assessment test of initial prerequisite knowledge.

The test is not selective and takes place once enrolled.

If the test is not passed, an Additional Training Obligation (OFA) is assigned, to be completed within the first year of the course, according to the instructions published in the paragraph ‘OFA - Additional Training Obligations’, found on the ‘Test and Registration’ page of this site, linked below.

The essential initial knowledge assessment test is based on the contents indicated in the dedicated Syllabus, which can be downloaded in this section.

To find out the dates and how to enrol for the test, please visit the ‘Test and Registration’ page on this site, section ‘Assessment of initial essential knowledge’, linked below.

Students enrolled in academic year 2025/2026
At the time of enrolment, students who meet one or more of the following conditions:

• have obtained a secondary school leaving mark lower than 85/100 (or 51/60 for those who completed their secondary education under the former system);
• have taken the TOLC-E test and obtained a score below 14 (excluding the English language section);
• have not taken the TOLC-E test;

will be assigned an Additional Learning Requirement (OFA), which must be fulfilled by September of the first year of the programme (for students enrolling in the academic year 2025/2026, by 30 September 2026).

Students assigned an OFA may fulfil it by:

• passing the TOLC-E test with a score of 14 or higher (excluding the English language section). The test must be taken and passed by 30 September 2026;
• passing the General Mathematics exam (MATEMATICA PER L'ECONOMIA) by the September 2026 exam session (first autumn session).

IMPORTANT: Please note that students who have not fulfilled the OFA requirement by the end of the first academic year will not be allowed to enrol in the second year and will be required to re-enrol in the first year as repeating students.

Students enrolled in academic year 2024/2025
The Degree Course in Marketing and Business Organisation is open access for the academic year 2024/2025.

Students enrolling in the first year will be assigned an Additional Training Obligation (OFA), which must be completed by September 30, 2025.

However, if students have taken the TOLC-E before or after enrollment, but by 2024, and have achieved a score of 7 or higher in the Mathematics section, the obligation will be considered to have been fulfilled.

Those who have taken the TOLC-E and scored less than 7 in the Mathematics section will be assigned an OFA. This must be completed by September 30, 2025.

Students enrolled in the academic year 2023/2024
Enrolled students who have taken the TOLC-E and obtained a score of less than 7 in the Mathematics section will be assigned an OFA debt, which must be cleared by 30 September 2024.

The TOLC-E (CISIA Online Test for Economics Degree Courses) is a digital tool designed to assess the initial skills and knowledge of students who wish to enrol in university programmes in the fields of economics and management.

The test is divided into four distinct sections, each aimed at evaluating specific competencies:

• the Logic section;
• the Verbal Comprehension section;
• the Mathematics section;
• the English Language section.

PLEASE NOTE: For admission to the Bachelor’s Degree Programme in Marketing and Business Organization, the English Language section is not included in the minimum score requirement of 14 points used to verify an adequate level of initial preparation.

The following sections contribute to the score used to assess suitability for admission to the Bachelor's Degree in Marketing and Business Organization:

• the Logic section (30 minutes), consisting of 13 multiple-choice questions, aimed at assessing analytical and critical reasoning skills;
• the Verbal Comprehension section (30 minutes), consisting of 10 multiple-choice questions, designed to evaluate the ability to understand and analyse written texts;
• the Mathematics section (30 minutes), comprising 13 multiple-choice questions, aimed at assessing basic mathematical skills and the ability to solve quantitative problems.

Each question has five possible answers, only one of which is correct. The TOLC-E score is calculated as follows:

• 1 point for each correct answer;
• 0 points for unanswered questions;
• –0.25 points for each incorrect answer.

To pass the test for the purposes of enrolment in the Bachelor’s Degree in Marketing and Business Organization, and confirm adequate preparation, a minimum score of 14 points is required, excluding the English Language section.

The test is delivered online via a dedicated digital platform managed and monitored by CISIA, or in person at authorised and suitably equipped university venues.

Test registration
Test registration must be completed via the CISIA website by following the instructions at the following link:
https://www.cisiaonline.it/tolc/tutto-sul-TOLC/Come-prenotare-un-TOLC

How the test is taken
The test will be held online in the TOLC@CASA format. To take the test, students must have a stable internet connection and a laptop computer.

For all technical and procedural requirements needed to take the test, please refer to the following pages:
https://www.cisiaonline.it/tolc/tutto-sul-TOLC/TOLC-universita-e-casa

https://www.cisiaonline.it/faq-tolc

Preparing for the test
The level of knowledge required to take the test corresponds to that typically acquired during upper secondary school.

For more information, please consult:
https://www.cisiaonline.it/tolc/tolc-e/struttura-della-prova-e-sillabo

CISIA also provides practice exercises and simulations to help students become familiar with the test structure, time management, and question types. These can be accessed at: https://allenamento.cisiaonline.it/utenti_esterni/login_sso.php

Information on the curricula and typical questions about the degree table can be found on the "Education" page of this website, linked below.