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Bachelor's Degree in Marketing and Business Organization (MOI)

Contenuto
General Information

Degree Class: L-18, Class of degrees in Economics and Business Management Sciences
Course Information: Admission, Language of Instruction, Duration

Course Presentation

The Degree Course responds to the growing demand from companies for modern professionals with solid managerial skills and able to use new information technologies. The degree programme combines commercial and marketing skills with organizational knowledge and prepares students for managing internal and external corporate communication.

Small, large and medium-sized enterprises are increasingly interested in a pool of human resources with new skills for managing relationships with national and international markets. These professionals should be able to utilize new communication tools and keep pace with the continuous changes affecting current competitive contexts. 

Innovation and constant updating of course content are accompanied by teaching choices designed to stimulate personal interaction and communication skills.

Cards
Contacts

Degree Programme Coordinator
Prof. Paolo Di Toma (paolo.ditoma@unimore.it)

Representative for Recognizing Previous Careers
Prof. Veronica Gabrielli (veronica.gabrielli@unimore.it

Tutor
Prof. Veronica Gabrielli (veronica.gabrielli@unimore.it)

Click on the link below to view the course table. Select the academic year of your entry cohort from the drop-down menu at the top.

In the academic year 2024/2025 the Degree Course is open access.

For enrollment procedures, please refer to the page on the University's website, linked below.


academic years 2021/2022, 2022/2023 and 2023/2024
The number of students admitted to the degree course in Marketing and Business Organisation is set annually by the Academic Senate, based on local planning and the constraints imposed by the regulations on the accreditation of venues and courses of study; the number and procedures are published in the admission notice.
Starting from the academic year 2020/2021, admission to the degree programme is based on programmed access, and in the 2021/2022 academic year the ranking will be governed by the assessment of the TOLC-E test, provided by the CISIA consortium.
At the end of the TOLC-E there is a section of 30 questions for the English language proficiency test.

academic year 2020/2021
The number of students admitted to the Degree Course in Marketing and Business Organisation is set annually by the Academic Senate, based on local planning and the constraints imposed by the regulations on the accreditation of venues and courses of study; the number and procedures are published in the admission notice.
Limited to the a.y. 2020/2021, in consideration of the national health emergency, taking into account the extension of the baccalaureate examinations until September, with a view to simplifying procedures, and in order to guarantee, based on the number of places programmed, equal access opportunities for students and to allow the formulation of a ranking before the start of teaching activities, access to the Course of Study will take into account the chronological order in which the application for admission is submitted. For further details on selection and enrolment procedures, please refer to the call for applications.

For all enrolled students, the knowledge and skills required are verified through written test sessions or laboratory tests.
The tests are carried out by means of appeals held from September to January, with multiple-choice tests whose questions focus on general culture and mathematics.

Modalities and timing of these tests are communicated on the Department website www.dce.unimore.it. In the event that the test highlights gaps in the student's initial preparation, ways of filling them are suggested. In particular, bibliographic paths specific to the areas of deficiency are suggested. Any additional training obligations are made up within the first year of the course, according to the procedures indicated by the appropriate commission.

For the academic year 2024/2025, those enrolling in the Degree Course in  Marketing and Business Organization will be required to take the assessment test of initial prerequisite knowledge.

The test is not selective and takes place once enrolled.

If the test is not passed, an Additional Training Obligation (OFA) is assigned, to be completed within the first year of the course, according to the instructions published in the paragraph ‘OFA - Additional Training Obligations’, found on the ‘Test and Registration’ page of this site, linked below.

The essential initial knowledge assessment test is based on the contents indicated in the dedicated Syllabuswhich can be downloaded in this section.

To find out the dates and how to enrol for the test, please visit the ‘Test and Registration’ page on this site, section ‘Assessment of initial essential knowledge’, linked below.

Students enrolled in the academic year 2023/2024
Enrolled students who have taken the TOLC-E and obtained a score of less than 7 in the Mathematics section will be assigned an OFA debt, which must be cleared by 30 September 2024.

Students enrolled in academic year 2024/2025
The Degree Course in Marketing and Business Organisation is open access for the academic year 2024/2025.

Students enrolling in the first year will be assigned an Additional Training Obligation (OFA), which must be completed by September 30, 2025.

However, if students have taken the TOLC-E before or after enrollment, but by 2024, and have achieved a score of 7 or higher in the Mathematics section, the obligation will be considered to have been fulfilled.

Those who have taken the TOLC-E and scored less than 7 in the Mathematics section will be assigned an OFA. This must be completed by September 30, 2025.

Information on the curricula and typical questions about the degree table can be found on the "Education" page of this website, linked below.