Degree Class: L-18 Degree Class in Economics and Business Management Sciences
Course Information: Admission, Language of Instruction, Duration
The pervasive presence of the internet in people's personal and professional lives has permanently altered competitive models and economic and social interaction, thus increasing the need for new professional figures capable of dealing with an environment in which actors and players are 'omni-channel' in professional activities, communication, purchases, and knowledge sharing. Moreover, in economic terms the digital age has changed the drivers and contents of innovation, the engine of global development. In particular, even in contexts far from hi-tech, innovative content is increasingly associated with the review, modification, and re-interpretation of the business model, strongly influenced by the new models of relationship emerging in the digital economy.
To meet the demands for new professionalism, the Degree Course in Digital Marketing aims to train young people to work as digital marketing experts, capable of measuring companies' performance in the digital environment; profiling omni-channel users; creating communication content - both textual and visual - for social media and online platforms; contributing to the redefinition of products/services offered by companies; and designing and managing e-retailing platforms, e-commerce, and digital marketplaces.
Degree Programme Coordinator
Prof. Silvia Grappi (silvia.grappi@unimore.it)
Representative for Recognizing Previous Careers
Prof. Giovanna Galli (giovanna.galli@unimore.it)
Tutor
Prof. Giovanna Galli (giovanna.galli@unimore.it)
- This is a restricted-access Degree Course.
- Admission is regulated by a specific admission procedure.
- To participate in the selection, it is necessary to take the TOLC-E.
- Students will be ranked according to the scores obtained in the TOLC-E and taking into account the possession of an English Language Certificate (minimum level A2).
REGISTRATION FOR SELECTION and TOLC-E EXAM
- 1st selection: registration by June 14, 2024 (1:00 PM) with the TOLC-E exam taken by June 12, 2024.
- 2nd selection: registration from June 17 to August 8, 2024 (1:00 PM) with the TOLC-E exam taken by August 2, 2024.
IMPORTANT:
- It is not possible to enroll part-time;
- The maximum annual fees amount to 5,000 euros, inclusive of stamp duty and regional tax.
Click on the link below to view the course table. Select the academic year of your entry cohort from the drop-down menu at the top.
- 81 CFU in Knowledge delivery courses for learning knowledge and skills in quantitative, economic, managerial, and legal areas;
- 30 CFU in Practitioners courses for the application of knowledge through systematic contact with professionals;
- 24 CFU in Teamwork courses for project implementation based on the indications of partner companies;
- 30 CFU in Internship for project execution at partner companies.
In accordance with the training and course project of the Degree Programme, recognition of work activities in place of the internship is NOT provided for students enrolled in the course.
Information on the curricula and typical questions about the degree table can be found on the "Education" page of this website, linked below.
Students who have taken the TOLC-E and scored less than 7 in the Mathematics section, will be assigned an OFA (Additional Training Obligation), which must be fulfilled by September 30, 2025.
Partner Companies:
- contribute to the selection of candidates.
- Provide support as teachers, witnesses, and group work leaders both in the classroom and at their own companies.
- Define the profiles of the teachers for Practitioners and Teamwork courses and propose candidates.
- Contribute to defining the content of Practitioners and Teamwork courses.
- Monitor the performance of teachers and students.
- Propose project briefs.
- Annually propose the Teamwork objectives for the first, second, and third years.
- Offer internships, including paid ones, at their own premises.
- Optionally finance university teaching courses, support activities, meetings, seminars, and conferences within the Degree Course aimed at students.
