Degree class: LM-59 Public Communication, Business, and Advertising Sciences
Admission: Assessment of personal preparation adequacy. No closed number.
Language: Italian
The main objective of the degree programme is to train specialists in coordinating and managing innovation processes involving internal and external corporate communication, as well as experts in digital, advertising, and multimedia communication.
The course includes the acquisition of advanced skills in psychology, linguistics, semiotics, sociology, and data analysis, as well as in corporate communication. These fundamental competences are necessary to deepen professional skills related to strategic models of brand and advertising communication, the use of the internet to develop skills related to new media, the creation of specific languages for multimedia communication, and emerging managerial models for communication management, which involve the use of innovative languages and content.
Degree Programme Coordinator
Prof. Cinzia Bianchi (cinzia.bianchi@unimore.it)
Representative for Recognizing Previous Careers
Prof. Cristina Guardiano (cristina.guardiano@unimore.it)
Tutor
Prof. Cristina Guardiano (cristina.guardiano@unimore.it)
There is no close number of admissions to the Master's Degree in Advertising, Digital Communication, and Business Creativity. However, admission involves assessing curricular requirements and personal preparation.
Candidates must submit their application according to the methods and deadlines indicated in the call for admission.
They must demonstrate possession of predefined curricular requirements specified in the call and undergo an assessment of their personal preparation through a test, which will take place in the department's computer laboratory (Laboratory 13 - D2.7 - 2nd floor of Palazzo Dossetti, Viale Allegri 9 - Reggio Emilia).
Candidates will be selected according to the results of the test.
Please consult the information about the test by clicking on the links below.
Click on the link below to view the course table. Select the academic year of your entry cohort from the drop-down menu at the top.
Information on the curricula and typical questions about the degree table can be found on the "Education" page of this website, linked below.