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Marketing

Involved Researchers
  • Ilaria Baghi, SECS-P/08
  • Veronica Gabrielli, SECS-P/08
  • Giovanna Galli, SECS-P/08
  • Silvia Grappi, SECS-P/08
  • Marcello Tedeschi, SECS-P/08
Research Projects

I principali gruppi/
progetti di ricerca

SSD coinvolti

Ambiti di ricerca coinvolti

Anni

Customer delight: toward a new conceptualisation of the construct in technological environments powered by Artificial IntelligenceSECS-P/08Marketing2023-2025
Customer Delight (CD) in new technological environments powered by artificial intelligenceSECS-P/08; IUS/04; IUS/05Marketing; Diritto dell'economia e dei mercati2021-2023
Sustainable Trend and Consumer PracticesSECS-P/08Marketing2021-2022
Online education support and teaching effectivenessINF/01; SECS-S/05; SECS-P/08Comunicazione digitale; Marketing; Metodologie di ricerca2020-2022
Crisis Communication, Brand Crisis and Consumer ReactionsSECS-P/08Marketing2019-2020
Corporate Social Irresponsibility and Business EthicsSECS-P/08; IUS/05Marketing; Diritto dell'economia e dei mercati2018-2022
Brand prominence in cause related marketingSECS-P/08Marketing2017-2018