The Marketing Research and Lab is the communication and marketing laboratory of the Department of Communication and Economics of the University of Modena and Reggio Emilia. It fosters applied research, teaching and third mission activities that can support and reinforce the interaction between university researchers, students and the economic enviroment and the local community.
Laboratory members carry out applied research and offer consultancy activities in collaboration with local enterprises, organisations and institutions. To name a few, Car Server, CNA Bergamo, Ente Fiere di Modena, Farmacie Comunali Riunite, Kaiti Expansion SrL and Ufficio Studi ACIMAC.
For some time now, the laboratory has been running projects intended to create teams of students working to achieve objectives that were agreed upon with companies and external bodies and supervised by tutor teachers. Following a period of experimentation between 2015 and 2017 via theRighi spa and Unimore projects on institutional communication campaigns related to wellbeing, this activity was formalised with the institution for the first time in the a.y. 2018/19 of Ma.Ma.Camp, a professionalizing course that saw the participation of the companies La Fabbrica, Digital Design, Aperegina, Grade (onlus), Il Canarino, Vega Idrocarburi, Bontal and CDD.
Headquarters: viale A. Allegri, 9 - 42121 Reggio Emilia
Office: 2.30
Professors in charge: Prof. Marcello Tedeschi, Prof. Giovanna Galli, Prof. Veronica Gabrielli
Coordinator responsible: Prof. Marcello Tedeschi
Telephone: +39 0522 523247
Email: marketingresearchandlab@unimore.it; marcello.tedeschi@unimore.it
Reception: by appointment